Eau de Parfum
Created in 2021

W The Row

Unisex
Eau de Parfum
Year: 2021
Moderate
Sillage
Good
Longevity
Fall
Best Season
Evening
Best For

Fragrance Story

W by The Row is a Oriental Woody fragrance for women and men. W was launched in 2021. The nose behind this fragrance is Haley Alexander van Oosten.

Composition Profile

amber 100%
woody 85%
floral 70%
warm spicy 60%
smoky 50%
balsamic 40%
powdery 35%

About the Perfumer

Painting That Reflects W The Row

The Demon Seated by Mikhail Vrubel

The Demon Seated by Mikhail Vrubel, 1890

This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.

Classic Song That Matches W The Row

Song album cover

"Rhapsody in Blue" by George Gershwin, 1924

Like W The Row, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.

Fragrance Notes

All Notes

The complete scent profile

Sandalwood
Incense
Nag Champa
Amber
Unique Character

W The Row by The Row offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

W The Row embodies the distinctive style of The Row while adding a unique chapter to their fragrance portfolio.

Character Profile

W The Row is Ideal For

The Aesthetic Sage: A Portrait of the W The Row Enthusiast

Archetype: The Sage

The person who gravitates toward W The Row is most closely aligned with the Sage archetype—a seeker of truth, clarity, and refined simplicity. Like the fragrance itself, which balances ethereal lightness with a grounding depth, this individual embodies a quiet wisdom, an appreciation for the essential, and a disdain for excess. The Sage does not shout; they observe, distill, and refine. Their presence is not loud but undeniable, like the lingering trace of a well-chosen scent.

Philosophy & Values

To them, life is an exercise in discernment. They value intellectual independence, aesthetic purity, and emotional restraint. Their philosophy is one of minimalism as depth—not the emptiness of absence, but the fullness of what remains when all else is stripped away. They distrust dogma, preferring to test ideas against their own experience. Their moral code is not rigid but fluid, shaped by observation rather than imposition.

Yet, this very clarity can become their shadow. The Sage risks detachment, mistaking emotional distance for wisdom. They may withdraw into the safety of their own mind, avoiding the messiness of human vulnerability. Their pursuit of perfection can render them overly critical, both of themselves and others, as if life were a composition to be endlessly edited rather than lived.

Style & Aesthetic

Their taste is deliberate, never accidental. They favor clean lines, muted tones, and textures that reward closer inspection—cashmere, raw silk, unpolished stone. Their wardrobe is not large but precisely curated, each piece serving a purpose. They despise trends, seeing them as noise rather than evolution.

The same applies to scent. W The Row—with its interplay of fig, amber, and vetiver—resonates with them because it is unassuming yet complex, a fragrance that does not announce itself but lingers in memory. They wear it not to be noticed, but because it aligns with their internal landscape.

Relationships & Social World

They are selective in their connections, preferring a few meaningful bonds over many superficial ones. Their friendships are built on shared depth—conversations that span philosophy, art, and the quiet observations of daily life. They are not the life of the party, but the person in the corner who, when spoken to, reveals a mind worth knowing.

Yet, their shadow emerges here as well. Their exacting standards can make them aloof, even judgmental. They may dismiss those who do not meet their intellectual or aesthetic criteria, forgetting that wisdom also includes compassion for human imperfection. Their restraint, while dignified, can sometimes read as coldness.

Lifestyle & Daily Rhythms

Their days are structured but not rigid, shaped by rituals rather than routines. Mornings might begin with black coffee, a book, or a solitary walk—moments of quiet before the world intrudes. They work in fields that reward precision and insight: design, writing, academia, or perhaps a craft that demands patience and skill.

They are drawn to spaces that breathe—open, uncluttered, filled with natural light and carefully chosen objects. Their home is not a showcase but a sanctuary, a reflection of their inner world.

But here, too, lies a danger. Their love of solitude can slip into isolation, mistaking self-sufficiency for emotional invulnerability. They may forget that wisdom is not only found in silence but also in the unpredictable exchange of human connection.

The Sage’s Paradox

The W The Row enthusiast is a study in contrasts: deeply perceptive yet sometimes distant, refined yet at risk of sterility, independent yet occasionally lonely. Their strength lies in their ability to see clearly, to strip away illusion. Their flaw is the assumption that clarity alone is enough—that understanding exempts them from feeling.

Yet, when balanced, they embody a rare kind of grace: a life lived with intention, depth, and quiet authority. They are not the hero of the story, nor the rebel, nor the lover—but the one who watches, considers, and, when they choose to speak, says something worth hearing.

Pros

  • Exceptional longevity that lasts throughout the day
  • Complex evolution offers a rewarding sensory journey
  • Versatile enough for various occasions and seasons
  • Unique composition stands out from mainstream fragrances
  • High-quality ingredients ensure a premium experience

Cons

  • May be too intense for casual everyday wear
  • Higher price point reflects premium positioning
  • Bold projection might be overwhelming in close quarters
  • Certain notes may polarize some noses
  • Not ideal for those who prefer subtle, skin-close scents

Fictional Characters Who Would Wear This

👔

Harvey Specter

from "Suits"

Confident, polished, and always in control – this scent matches his sophisticated persona.

🕶️

James Bond

from "007 Series"

Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.

👑

Daenerys Targaryen

from "Game of Thrones"

Commands attention with a powerful presence that balances fiery intensity and regal grace.

🧠

Sherlock Holmes

from "Sherlock Holmes"

Appreciates complexity and nuance, with a distinctive signature that's easily recognized.

💼

Miranda Priestly

from "The Devil Wears Prada"

Exudes authority and refined taste, with an unapologetic boldness that demands respect.