In The Blood Psychotic London
Fragrance Story
In The Blood by Psychotic London is a Leather fragrance for women and men. This is a new fragrance. In The Blood was launched in 2023. The nose behind this fragrance is Celine Ellena. Top notes are Wormwood, Bergamot and Cinnamon; middle notes are Iris, Jasmine and Magnolia; base notes are White Leather, Ambroxan, Cashmeran and Ambrocenide.
Composition Profile
About the Perfumer
Painting That Reflects In The Blood Psychotic London

The Demon Seated by Mikhail Vrubel, 1890
This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.
Classic Song That Matches In The Blood Psychotic London

"Rhapsody in Blue" by George Gershwin, 1924
Like In The Blood Psychotic London, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.
Fragrance Notes
Base Notes
The lasting impression, 4+ hours
In The Blood Psychotic London by Psychotic London offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
In The Blood Psychotic London embodies the distinctive style of Psychotic London while adding a unique chapter to their fragrance portfolio.
Character Profile
In The Blood Psychotic London is Ideal For
The Alchemist: A Portrait of the One Who Wears In The Blood Psychotic London
To wear In The Blood Psychotic London is to embrace contradiction—a fragrance that is at once metallic and floral, violent and tender, chaotic and precise. The person who chooses this scent is not one who seeks harmony but one who courts transformation. They are an Alchemist, the Jungian archetype of the relentless seeker who transmutes base experience into gold, who distills meaning from the raw and the grotesque.
The Essence of the Alchemist
Their life is an experiment, a series of reactions and distillations. They do not merely exist—they process. The world is their alembic, and they are both the vessel and the volatile substance within it.
Tastes & Style: Their aesthetic is alchemical in nature—an alloy of elegance and decay. They might wear tailored garments frayed at the edges, or a sleek modern silhouette paired with something archaic, like a Victorian locket or a rusted ring. Their home is a cabinet of curiosities: dried flowers in glass jars, tarnished silver, books with cracked spines. They are drawn to the beauty of impermanence, to the way things change when left to time.
Philosophy & Values: They believe in the necessity of destruction for creation. To them, decay is not an end but a metamorphosis. They are not afraid of darkness because they understand it as a crucible. Their morality is fluid—not because they lack principles, but because they see truth as something forged, not inherited. They value intensity over comfort, depth over stability.
Relationships: They attract and repel in equal measure. Their presence is magnetic, but their intensity can scorch those who are unprepared. They do not seek companionship for its own sake—only for those who can withstand the heat of their inquiry. Their love is a catalyst, transforming those who dare to engage with them. They are not cruel, but they are demanding.
Lifestyle: They move through the world as though it were a laboratory. Their career—whether in art, science, or something more esoteric—is a means of transmutation. They might be a perfumer, a writer, a chemist, or a surgeon. Whatever they do, they approach it with the precision of a scholar and the fervor of a mystic.
The Shadow of the Alchemist
Yet, like all archetypes, the Alchemist has a shadow—a place where their virtues twist into vices.
Obsession Over Wisdom: Their relentless pursuit of transformation can become self-consuming. They may lose themselves in the process, mistaking destruction for progress. What begins as a search for truth can devolve into a spiral of compulsive experimentation—with substances, with relationships, with their own psyche.
Isolation Over Communion: Their belief in their own vision can make them disdainful of those who do not understand. They may withdraw into solipsism, convinced that only they can see the hidden patterns. Their brilliance becomes a prison.
Arrogance Over Humility: The Alchemist knows the power of their craft, and this knowledge can breed hubris. They may forget that not all things need to be broken to be remade. In their certainty, they risk becoming the very dogma they once sought to dissolve.
The Eternal Work
The one who wears In The Blood Psychotic London is neither saint nor sinner, but a being in flux. Their life is a perpetual distillation—each experience a drop in the vial, each moment a step toward some elusive revelation. They are the philosopher’s stone in human form: flawed, radiant, and forever in the process of becoming.
They do not fear the dark because they know it is where gold is made.
Pros
- Exceptional longevity that lasts throughout the day
- Complex evolution offers a rewarding sensory journey
- Versatile enough for various occasions and seasons
- Unique composition stands out from mainstream fragrances
- High-quality ingredients ensure a premium experience
Cons
- May be too intense for casual everyday wear
- Higher price point reflects premium positioning
- Bold projection might be overwhelming in close quarters
- Certain notes may polarize some noses
- Not ideal for those who prefer subtle, skin-close scents
Fictional Characters Who Would Wear This
Harvey Specter
from "Suits"
Confident, polished, and always in control – this scent matches his sophisticated persona.
James Bond
from "007 Series"
Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.
Daenerys Targaryen
from "Game of Thrones"
Commands attention with a powerful presence that balances fiery intensity and regal grace.
Sherlock Holmes
from "Sherlock Holmes"
Appreciates complexity and nuance, with a distinctive signature that's easily recognized.
Miranda Priestly
from "The Devil Wears Prada"
Exudes authority and refined taste, with an unapologetic boldness that demands respect.