Leader Proud
Fragrance Story
Leader by PROUD is a Woody Chypre fragrance for men. Leader was launched in 2021. The nose behind this fragrance is Arturetto Landi. Top notes are Pineapple, Bergamot, Pinot Noir grapes and Apple; middle notes are Woodsy Notes, Patchouli, Rose and Jasmine; base notes are Musk, Amber and Vanilla.
Composition Profile
About the Perfumer
Painting That Reflects Leader Proud

The Demon Seated by Mikhail Vrubel, 1890
This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.
Classic Song That Matches Leader Proud

"Rhapsody in Blue" by George Gershwin, 1924
Like Leader Proud, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.
Fragrance Notes
Leader Proud by PROUD offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Leader Proud embodies the distinctive style of PROUD while adding a unique chapter to their fragrance portfolio.
Character Profile
Leader Proud is Ideal For
The Leader Proud Archetype: A Portrait of Command and Conviction
The Archetype: The Ruler
The person who favors Leader Proud is most closely aligned with the Ruler archetype, a figure who thrives on control, authority, and the assertion of dominance. Like a monarch surveying their domain, they move through life with an unshakable belief in their right to lead. Their presence is magnetic, not merely due to charisma, but because they exude an innate sense of command—a quiet certainty that others will follow. The Ruler does not ask for respect; they assume it, and the world often obliges.
Yet, the Ruler is not merely a tyrant or a hollow symbol of power. They are builders, strategists, and visionaries who shape reality according to their will. Their strength lies in their ability to impose order, to make decisions with unwavering conviction, and to inspire loyalty through sheer force of personality. But like all archetypes, the Ruler has a shadow—one that manifests in rigidity, arrogance, and an unwillingness to yield.
The Life of a Leader
Their tastes are refined but purposeful. They prefer fragrances like Leader Proud—bold, unapologetic, with a lingering intensity—because they see themselves in its composition: a blend of strength and sophistication. Their wardrobe is tailored, their grooming immaculate, not out of vanity, but because appearance is another form of control. They do not dress to impress; they dress to remind.
Their philosophy is one of self-determination. They believe in hierarchies, not out of cruelty, but because they see order as necessary for progress. They have little patience for indecision or weakness, viewing hesitation as a flaw to be corrected. Their values are rooted in discipline, legacy, and the unspoken contract between leader and follower: I will guide you, but you must prove your worth.
In relationships, they are protective, sometimes possessive. They do not give affection lightly, but when they do, it is fierce and unwavering. Their love is not tender; it is a fortress. They expect loyalty, and in return, they offer stability—though not always warmth. Their friendships are alliances, their romances partnerships built on mutual respect rather than sentimentality.
Their lifestyle is structured, almost ritualistic. They rise early, plan meticulously, and despise disorder. Leisure is not indulgence but a controlled respite—fine wine, strategic games, perhaps a well-curated library. They do not waste time; they invest it.
The Shadow of the Ruler
Yet, for all their strength, the Ruler is not immune to downfall. Their greatest flaw is inflexibility. They mistake control for wisdom, authority for truth. When challenged, they may respond not with reason but with force, crushing dissent rather than considering it. Their pride, though a source of strength, can blind them to their own limitations.
They may also struggle with isolation. Leadership is lonely, and the higher they rise, the fewer equals they perceive. They may dismiss vulnerability as weakness, refusing to acknowledge their own need for connection. This can lead to a coldness, a detachment that others mistake for arrogance—when in truth, it is often self-preservation.
The Balance of Power
The Ruler is neither hero nor villain, but a force of will. They shape the world around them, for better or worse, through sheer determination. Their greatest challenge is not in conquering others, but in mastering themselves—learning when to command and when to listen, when to stand firm and when to bend.
Leader Proud is their essence in scent form: bold, unyielding, impossible to ignore. It is the fragrance of someone who does not ask for the throne—they take it. And whether they reign justly or tyrannically depends on whether they have learned the hardest lesson of all: that true power lies not in domination, but in wisdom.
Pros
- Exceptional longevity that lasts throughout the day
- Complex evolution offers a rewarding sensory journey
- Versatile enough for various occasions and seasons
- Unique composition stands out from mainstream fragrances
- High-quality ingredients ensure a premium experience
Cons
- May be too intense for casual everyday wear
- Higher price point reflects premium positioning
- Bold projection might be overwhelming in close quarters
- Certain notes may polarize some noses
- Not ideal for those who prefer subtle, skin-close scents
Fictional Characters Who Would Wear This
Harvey Specter
from "Suits"
Confident, polished, and always in control – this scent matches his sophisticated persona.
James Bond
from "007 Series"
Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.
Daenerys Targaryen
from "Game of Thrones"
Commands attention with a powerful presence that balances fiery intensity and regal grace.
Sherlock Holmes
from "Sherlock Holmes"
Appreciates complexity and nuance, with a distinctive signature that's easily recognized.
Miranda Priestly
from "The Devil Wears Prada"
Exudes authority and refined taste, with an unapologetic boldness that demands respect.