Veritas Memoize London
Fragrance Story
Veritas by Memoize London is a Floral Fruity fragrance for women and men. This is a new fragrance. Veritas was launched in 2022. The nose behind this fragrance is Tristan Badard. Top notes are Fig, Bergamot and Coconut; middle notes are Sea Notes, Cistus Incanus and Cardamom; base notes are Moss, Saffron, Sandalwood and Musk.
Composition Profile
About the Perfumer
Painting That Reflects Veritas Memoize London

The Demon Seated by Mikhail Vrubel, 1890
This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.
Classic Song That Matches Veritas Memoize London

"Rhapsody in Blue" by George Gershwin, 1924
Like Veritas Memoize London, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.
Fragrance Notes
Veritas Memoize London by Memoize London offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Veritas Memoize London embodies the distinctive style of Memoize London while adding a unique chapter to their fragrance portfolio.
Character Profile
Veritas Memoize London is Ideal For
The Perfume of the Sage: A Portrait of Veritas Memoize London’s Devotee
Archetype: The Sage
The one who favors Veritas Memoize London is a seeker of truth, a mind that craves depth and meaning in every scent, every word, every encounter. The fragrance itself—intellectual, layered, with notes of aged wood, ink, and distant spice—mirrors their essence. They are most closely aligned with the Sage, the archetype of wisdom, discernment, and relentless curiosity. Their life is an ongoing dialogue with ideas, a pursuit of understanding that borders on the obsessive. Yet, like all archetypes, the Sage has its shadow—dogmatism, detachment, a tendency to overanalyze life rather than live it.
The Mind as a Labyrinth
Their tastes are refined but never ostentatious. They prefer books with cracked spines and marginalia over pristine first editions, for knowledge is meant to be wrestled with, not displayed. Their wardrobe leans toward muted tones—charcoal, deep blues, the occasional hint of burgundy—as if they wish to blend into the background, observing rather than being observed. They are drawn to art that demands interpretation, music that unfolds slowly, films that leave them unsettled for days.
Philosophy is not an abstract exercise for them; it is the lens through which they experience the world. They might quote Nietzsche with ease but disdain those who do so without understanding his contradictions. Their values center on intellectual honesty—they despise platitudes, half-truths, and blind faith. Yet this very insistence on clarity can make them impatient with those who think in simpler terms.
The Alchemy of Relationships
They do not collect friends; they cultivate them with deliberate care. Their inner circle is small, composed of individuals who can spar with them intellectually, who do not flinch at uncomfortable truths. Romantic partners must be more than lovers—they must be fellow travelers in the search for meaning. Passion, for them, is as much about shared ideas as it is about physical intimacy.
Yet their relationships suffer under the weight of their own expectations. They analyze emotions as if they were equations, dissecting love and friendship until the warmth is gone. Their shadow emerges in moments of cold rationality—when a friend seeks comfort, they offer analysis; when a lover needs presence, they retreat into thought.
The Paradox of the Sage’s Life
They live deliberately, structuring their days around rituals of thought—morning coffee with a well-worn book, evening walks where they untangle the day’s ideas. Their home is a sanctuary of order, yet their mind is a storm of questions. They disdain materialism but surround themselves with objects that tell a story: a vintage typewriter, a globe from another century, a shelf of leather-bound journals filled with their musings.
Their greatest strength is their ability to see through illusions, to name the unspoken truths others avoid. But this gift is also their curse—they struggle with doubt, with the paralysis of overthinking. They fear being wrong more than they fear being alone, and so they sometimes withhold themselves from life, watching from the shadows rather than stepping into the light.
The Shadow of Certainty
The Sage’s flaw is the illusion of total understanding. They mistake knowledge for wisdom, forgetting that some truths must be felt, not dissected. In their quest to avoid folly, they risk becoming arid, detached from the messy, irrational beauty of human existence. Their challenge is to balance skepticism with openness, to allow themselves to be wrong, to be moved, to be foolish on occasion.
Yet when they succeed—when they marry intellect with intuition—they become something rare: a thinker who does not merely observe life but lives it fully, a mind that knows when to stop analyzing and simply breathe in the scent of the world. Veritas Memoize London is their signature because it, too, is a paradox—a fragrance that is both cerebral and sensual, a reminder that truth is not only found in books but in the quiet, unexamined moments between them.
Pros
- Exceptional longevity that lasts throughout the day
- Complex evolution offers a rewarding sensory journey
- Versatile enough for various occasions and seasons
- Unique composition stands out from mainstream fragrances
- High-quality ingredients ensure a premium experience
Cons
- May be too intense for casual everyday wear
- Higher price point reflects premium positioning
- Bold projection might be overwhelming in close quarters
- Certain notes may polarize some noses
- Not ideal for those who prefer subtle, skin-close scents
Fictional Characters Who Would Wear This
Harvey Specter
from "Suits"
Confident, polished, and always in control – this scent matches his sophisticated persona.
James Bond
from "007 Series"
Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.
Daenerys Targaryen
from "Game of Thrones"
Commands attention with a powerful presence that balances fiery intensity and regal grace.
Sherlock Holmes
from "Sherlock Holmes"
Appreciates complexity and nuance, with a distinctive signature that's easily recognized.
Miranda Priestly
from "The Devil Wears Prada"
Exudes authority and refined taste, with an unapologetic boldness that demands respect.