Eau de Parfum
Created in 2019

Humanitas Memoize London

Unisex
Eau de Parfum
Year: 2019
Moderate
Sillage
Very Good
Longevity
Fall
Best Season
Evening
Best For

Fragrance Story

Humanitas by Memoize London is a Oriental Floral fragrance for women and men. Humanitas was launched in 2019. Top notes are Peach, Passionfruit and Orange; middle notes are Lily, Magnolia, Iris, Rose and Heliotrope; base notes are Icing pink, Musk, Cashmere Wood, Amber, Patchouli and Sandalwood.

Composition Profile

sweet 100%
fruity 85%
tropical 70%
powdery 60%
musky 50%
woody 40%
citrus 35%
fresh 30%

About the Perfumer

Unknown Perfumer

Painting That Reflects Humanitas Memoize London

The Demon Seated by Mikhail Vrubel

The Demon Seated by Mikhail Vrubel, 1890

This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.

Classic Song That Matches Humanitas Memoize London

Song album cover

"Rhapsody in Blue" by George Gershwin, 1924

Like Humanitas Memoize London, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.

Fragrance Notes

Top Notes

The first impression, lasting 15-30 minutes

Peach
Passionfruit
Orange

Heart Notes

The core character, lasting 2-4 hours

Lily
Magnolia
Iris
Rose
Heliotrope

Base Notes

The lasting impression, 4+ hours

Icing pink
Musk
Cashmere Wood
Amber
Patchouli
Sandalwood
Unique Character

Humanitas Memoize London by Memoize London offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Humanitas Memoize London embodies the distinctive style of Memoize London while adding a unique chapter to their fragrance portfolio.

Character Profile

Humanitas Memoize London is Ideal For

The Philosopher of Memory: A Portrait of the Humanitas Memoize London Wearer

Archetype: The Sage

The person who chooses Humanitas Memoize London is one who dwells in the realm of thought, reflection, and the quiet power of memory. Their dominant archetype is The Sage—the seeker of truth, the keeper of wisdom, the one who finds meaning in the past to illuminate the present. This fragrance, with its blend of leather, ink, and aged paper, speaks to a mind that values depth over immediacy, contemplation over impulse.

Yet, like all archetypes, The Sage has its shadow. The same intellect that grants clarity can become a prison of overanalysis; the reverence for memory can turn into nostalgia that stifles forward motion. This person walks a fine line between wisdom and detachment, between insight and isolation.

Philosophy & Values

They are drawn to the idea that life is a text to be deciphered, a story layered with meaning. History, literature, and philosophy are not mere interests but essential lenses through which they interpret existence. They believe in the weight of words, the significance of small moments, the way a scent or a line of poetry can unlock entire worlds.

Their values are rooted in authenticity—not the performative kind, but the quiet insistence on living in alignment with their inner truth. They despise superficiality, though this can manifest as impatience with those who do not share their depth. They prize loyalty but are slow to trust, for they know how easily bonds can fray when tested by time.

Style & Aesthetic

Their appearance is deliberate but never ostentatious. They favor textures that carry history—worn leather, thick wool, linen softened by years of use. Their wardrobe is a curated archive, each piece chosen for its ability to endure. They may wear a vintage watch, not for status, but because it connects them to the passage of time.

Their living space is much the same: bookshelves lined with well-thumbed volumes, a writing desk where ink stains tell of countless hours spent in thought. The scent of aged paper and faint tobacco lingers in the air, a sensory echo of their inner world.

Relationships & Social Life

They are not the life of the party, nor do they wish to be. Their friendships are few but profound, built on shared intellectual passions and mutual respect for solitude. They listen more than they speak, but when they do speak, their words carry weight.

Romantic relationships are complicated by their tendency to romanticize the past. They may idealize lost loves or hesitate to commit, fearing that reality will never match the depth of their imagination. Their partners must understand that their silence is not indifference—it is simply how they process the world.

Lifestyle & Habits

They rise early, savoring the quiet hours before the world awakens. Coffee or tea is a ritual, never rushed. They write—journals, letters, fragments of thought—because putting pen to paper is how they make sense of themselves.

Travel, when they do it, is purposeful. They seek cities with layers of history, places where the past whispers through cobblestone streets. They are not tourists but temporary residents, absorbing the atmosphere like a second skin.

The Shadow: The Prison of Thought

For all their wisdom, they are not immune to folly. Their greatest weakness is the tendency to retreat too far into their own mind, mistaking contemplation for living. They can become paralyzed by nostalgia, replaying old conversations, wondering if they should have spoken differently, loved differently.

At worst, they grow cynical, dismissing the present as shallow compared to the richness of memory. They may withdraw from those who care for them, not out of malice, but because they fear the vulnerability of being fully present.

Conclusion: The Fragrance of a Life Examined

Humanitas Memoize London is not just a scent—it is an extension of their essence. It is the smell of old books and quiet libraries, of leather-bound journals and the faint trace of ink on fingertips. It is the aroma of a mind that refuses to take life at face value, that insists on digging deeper.

They are neither wholly light nor shadow, but both in balance. Their wisdom is hard-earned, their flaws intimately known. And though they may sometimes lose themselves in thought, they always return—because the world, for all its chaos, still holds mysteries worth unraveling.

Pros

  • Exceptional longevity that lasts throughout the day
  • Complex evolution offers a rewarding sensory journey
  • Versatile enough for various occasions and seasons
  • Unique composition stands out from mainstream fragrances
  • High-quality ingredients ensure a premium experience

Cons

  • May be too intense for casual everyday wear
  • Higher price point reflects premium positioning
  • Bold projection might be overwhelming in close quarters
  • Certain notes may polarize some noses
  • Not ideal for those who prefer subtle, skin-close scents

Fictional Characters Who Would Wear This

👔

Harvey Specter

from "Suits"

Confident, polished, and always in control – this scent matches his sophisticated persona.

🕶️

James Bond

from "007 Series"

Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.

👑

Daenerys Targaryen

from "Game of Thrones"

Commands attention with a powerful presence that balances fiery intensity and regal grace.

🧠

Sherlock Holmes

from "Sherlock Holmes"

Appreciates complexity and nuance, with a distinctive signature that's easily recognized.

💼

Miranda Priestly

from "The Devil Wears Prada"

Exudes authority and refined taste, with an unapologetic boldness that demands respect.