Eau de Parfum
Created in 2025

Puro Rom Joi

Unisex
Eau de Parfum
Year: 2025
Strong
Sillage
Very Good
Longevity
Fall
Best Season
Evening
Best For

Fragrance Story

Puro Rom by JOI is a fragrance for women and men. This is a new fragrance. Puro Rom was launched in 2025. The nose behind this fragrance is Nina Lamaison. Top notes are Fig and Pitanga; middle notes are Pomegranate and Gardenia; base notes are Black Leather and Patchouli.

Composition Profile

fruity 100%
sweet 85%
woody 70%

About the Perfumer

Painting That Reflects Puro Rom Joi

The Demon Seated by Mikhail Vrubel

The Demon Seated by Mikhail Vrubel, 1890

This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.

Classic Song That Matches Puro Rom Joi

Song album cover

"Rhapsody in Blue" by George Gershwin, 1924

Like Puro Rom Joi, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.

Fragrance Notes

Top Notes

The first impression, lasting 15-30 minutes

Fig
Pitanga

Heart Notes

The core character, lasting 2-4 hours

Pomegranate
Gardenia

Base Notes

The lasting impression, 4+ hours

Black Leather
Patchouli
Unique Character

Puro Rom Joi by JOI offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Puro Rom Joi embodies the distinctive style of JOI while adding a unique chapter to their fragrance portfolio.

Character Profile

Puro Rom Joi is Ideal For

The Lover Archetype: A Portrait of Passion and Sensuality

The Essence of Their Being

To wear Puro Rom Joi is to embrace an intoxicating paradox—a fragrance that is at once bold and tender, fiery yet refined. The person who chooses this scent is ruled by the Lover archetype, a figure who seeks depth in sensation, meaning in beauty, and truth in connection. They are drawn to experiences that awaken the senses, whether through art, touch, or the sheer pleasure of existence. Their life is not merely lived but felt, every moment an opportunity to surrender to the sublime.

Aesthetic and Style

Their taste is deliberate, an extension of their inner world. They favor textures that beg to be touched—soft silks, worn leather, the warmth of velvet. Their wardrobe is an ode to contrast: sharp tailoring softened by flowing fabrics, dark hues punctuated by flashes of crimson or gold. They understand that allure is not in excess but in suggestion, in the way a single undone button can speak volumes.

In their surroundings, they cultivate an atmosphere of intimacy—dim lighting, well-worn books, the faint scent of amber lingering in the air. They are drawn to objects with history, pieces that carry the weight of past hands, past lives. Their home is not a showroom but a sanctuary, a place where every detail is chosen for its ability to evoke emotion.

Philosophy and Values

For them, life is not a problem to be solved but a mystery to be savored. They reject the cold calculus of utilitarianism, believing instead that meaning is found in the irrational, the poetic, the fleeting. They are not afraid of intensity—whether in love, in sorrow, or in joy. To feel deeply is to be alive, and they would rather burn out than fade into numbness.

Yet this devotion to passion is not without its dangers. They may mistake intensity for truth, conflating the rush of emotion with genuine connection. Their hunger for the extraordinary can make the mundane unbearable, leaving them restless in the face of routine.

Relationships: The Dance of Intimacy

They are magnetic, drawing others in with an effortless charm. Their presence is intoxicating—not because they perform for an audience, but because they listen with their whole being. When they love, they love fiercely, with a devotion that borders on obsession. They do not love in halves.

But this very intensity can become their undoing. Their relationships are often marked by extremes—ecstatic highs and devastating lows. They may struggle with possessiveness, fearing that love, once given, can be taken away. Their shadow emerges in moments of jealousy or neediness, when their fear of abandonment overrides their better judgment.

The Shadow Side: When Passion Turns to Possession

The Lover’s greatest strength—their capacity for deep feeling—is also their greatest vulnerability. When unbalanced, their emotions can consume them, leading to melodrama or self-indulgence. They may become addicted to the thrill of new romance, mistaking infatuation for love, or they may cling too tightly, suffocating the very connections they cherish.

Their challenge is to temper their ardor with wisdom—to love without losing themselves, to feel without being ruled by every passing storm of emotion.

Lifestyle: A Life Lived in Full Color

They are not content with half-measures. Their career, if conventional at all, is infused with their personal ethos—perhaps they are an artist, a sommelier, a curator of beauty in some form. They thrive in environments where creativity and sensuality intersect.

Leisure is never passive; even their rest is deliberate. They savor long meals with close friends, lose themselves in music that stirs the soul, wander cities at night just to feel the pulse of life around them. They are drawn to the forbidden, the mysterious, the things that cannot be easily explained.

Conclusion: The Eternal Seeker of Depth

To know them is to know a person who refuses to live on the surface. They are flawed, yes—prone to excess, to heartache, to moments of reckless abandon. But they are also radiant, a reminder that life is richer when felt with every fiber of one’s being.

In the end, they are not afraid of the fire—even if it burns them. For what is a life without flame?

Pros

  • Exceptional longevity that lasts throughout the day
  • Complex evolution offers a rewarding sensory journey
  • Versatile enough for various occasions and seasons
  • Unique composition stands out from mainstream fragrances
  • High-quality ingredients ensure a premium experience

Cons

  • May be too intense for casual everyday wear
  • Higher price point reflects premium positioning
  • Bold projection might be overwhelming in close quarters
  • Certain notes may polarize some noses
  • Not ideal for those who prefer subtle, skin-close scents

Fictional Characters Who Would Wear This

👔

Harvey Specter

from "Suits"

Confident, polished, and always in control – this scent matches his sophisticated persona.

🕶️

James Bond

from "007 Series"

Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.

👑

Daenerys Targaryen

from "Game of Thrones"

Commands attention with a powerful presence that balances fiery intensity and regal grace.

🧠

Sherlock Holmes

from "Sherlock Holmes"

Appreciates complexity and nuance, with a distinctive signature that's easily recognized.

💼

Miranda Priestly

from "The Devil Wears Prada"

Exudes authority and refined taste, with an unapologetic boldness that demands respect.