Eau de Toilette
Created in 2008

Truelove Impulse

For Women
Eau de Toilette
Year: 2008
Moderate
Sillage
Moderate
Longevity
Spring
Best Season
Casual
Best For

Fragrance Story

TrueLove by Impulse is a Floral Fruity fragrance for women. TrueLove was launched in 2008. The nose behind this fragrance is Ann Gottlieb.

Composition Profile

fruity 100%
floral 85%
sweet 70%
fresh 60%
amber 50%
aquatic 40%

About the Perfumer

Painting That Reflects Truelove Impulse

The Demon Seated by Mikhail Vrubel

The Demon Seated by Mikhail Vrubel, 1890

This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.

Classic Song That Matches Truelove Impulse

Song album cover

"Rhapsody in Blue" by George Gershwin, 1924

Like Truelove Impulse, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.

Fragrance Notes

All Notes

The complete scent profile

Apricot
Plum
Pear
Freesia
Amber
Lotus
Peony
Lime
Lily-of-the-Valley
Unique Character

Truelove Impulse by Impulse offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Truelove Impulse embodies the distinctive style of Impulse while adding a unique chapter to their fragrance portfolio.

Character Profile

Truelove Impulse is Ideal For

The Lover: A Portrait of Truelove Impulse

The Archetype

The person who gravitates toward Truelove Impulse is unmistakably aligned with the Lover archetype—a figure driven by passion, sensuality, and the pursuit of deep emotional connections. The Lover does not merely seek romance; they crave intensity in all forms—beauty, pleasure, and the sublime. Their world is painted in rich hues, where every experience is an opportunity for enchantment. Yet, like all archetypes, the Lover has a shadow: indulgence, dependency, and the peril of losing oneself in the pursuit of ecstasy.

A Life of Aesthetic Devotion

This person moves through life as if it were a grand romance. Their tastes are refined but never austere—they prefer the lush over the minimal, the textured over the plain. Their wardrobe is an extension of their inner world: flowing fabrics, deep jewel tones, perhaps a hint of vintage glamour. They are drawn to art that stirs the senses—Baroque music, Pre-Raphaelite paintings, poetry that lingers on the tongue like a fine wine.

Their philosophy is one of embodiment—they believe life must be felt, not just thought. They disdain cold rationality when it divorces itself from passion. For them, truth is found in the trembling of the heart, not in sterile logic. They are not reckless, but they are unafraid of surrendering to moments of abandon.

Relationships: The Dance of Intimacy

To love is to be alive for this person. Their relationships are deep, often bordering on the theatrical—not because they are insincere, but because they experience emotion in high definition. They are the kind of lover who remembers anniversaries with handwritten letters, who lingers in embraces a second too long, who speaks in metaphors when describing their feelings.

Yet, their intensity can be overwhelming. They may mistake obsession for devotion, or confuse possession with love. Their shadow emerges when they demand the same fervor from others, unable to accept that not everyone burns as brightly. They may cycle through relationships, always chasing the next intoxication, only to find themselves hollow when the initial spark fades.

The Shadow: When Passion Turns to Poison

The Lover’s greatest weakness is their refusal to accept the mundane. Life cannot always be a sonnet; sometimes it is a grocery list. When reality fails to meet their romantic ideals, they may spiral into melancholy or seek escape in fleeting pleasures. Their pursuit of beauty can become decadence; their sensuality, hedonism.

They must learn that love is not just fire—it is also the quiet glow of embers. To balance their nature, they must embrace the ordinary without seeing it as a betrayal of their ideals.

A Life Well-Lived

When the Lover is in harmony, they are a force of enchantment. They remind others that life is not merely to be endured but to be savored. Their presence is intoxicating, their loyalty fierce. They teach that love—whether for a person, an art, or a moment—is the closest thing to transcendence we have in this world.

But they must remember: even the most beautiful rose has thorns. True love is not just impulse—it is also choice.

Pros

  • Exceptional longevity that lasts throughout the day
  • Complex evolution offers a rewarding sensory journey
  • Versatile enough for various occasions and seasons
  • Unique composition stands out from mainstream fragrances
  • High-quality ingredients ensure a premium experience

Cons

  • May be too intense for casual everyday wear
  • Higher price point reflects premium positioning
  • Bold projection might be overwhelming in close quarters
  • Certain notes may polarize some noses
  • Not ideal for those who prefer subtle, skin-close scents

Fictional Characters Who Would Wear This

👔

Harvey Specter

from "Suits"

Confident, polished, and always in control – this scent matches his sophisticated persona.

🕶️

James Bond

from "007 Series"

Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.

👑

Daenerys Targaryen

from "Game of Thrones"

Commands attention with a powerful presence that balances fiery intensity and regal grace.

🧠

Sherlock Holmes

from "Sherlock Holmes"

Appreciates complexity and nuance, with a distinctive signature that's easily recognized.

💼

Miranda Priestly

from "The Devil Wears Prada"

Exudes authority and refined taste, with an unapologetic boldness that demands respect.