Eau de Parfum
Created in 2014

Londoner Sw1x Bex London

Unisex
Eau de Parfum
Year: 2014
Strong
Sillage
Very Good
Longevity
Fall
Best Season
Evening
Best For

Fragrance Story

Londoner SW1X by Bex London is a Chypre Floral fragrance for women and men. Londoner SW1X was launched in 2014. The nose behind this fragrance is François Robert. Top notes are Rose, Pink Pepper, Basil, Lemon, Bergamot, Mandarin Orange and Cloves; middle notes are Saffron, Olibanum, Lily-of-the-Valley, Osmanthus and Jasmine; base notes are Agarwood (Oud), Patchouli, Amber, Tonka Bean, Sandalwood, Leather, Oakmoss and Vetiver.

Composition Profile

rose 100%
warm spicy 85%
amber 70%
oud 60%
woody 50%
fresh spicy 40%
leather 35%
floral 30%
patchouli 25%
soft spicy 20%

About the Perfumer

Painting That Reflects Londoner Sw1x Bex London

The Demon Seated by Mikhail Vrubel

The Demon Seated by Mikhail Vrubel, 1890

This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.

Classic Song That Matches Londoner Sw1x Bex London

Song album cover

"Rhapsody in Blue" by George Gershwin, 1924

Like Londoner Sw1x Bex London, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.

Fragrance Notes

Top Notes

The first impression, lasting 15-30 minutes

Rose
Pink Pepper
Basil
Lemon
Bergamot
Mandarin Orange
Cloves

Heart Notes

The core character, lasting 2-4 hours

Saffron
Olibanum
Lily-of-the-Valley
Osmanthus
Jasmine

Base Notes

The lasting impression, 4+ hours

Agarwood (Oud)
Patchouli
Amber
Tonka Bean
Sandalwood
Leather
Oakmoss
Vetiver
Unique Character

Londoner Sw1x Bex London by Bex London offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Londoner Sw1x Bex London embodies the distinctive style of Bex London while adding a unique chapter to their fragrance portfolio.

Character Profile

Londoner Sw1x Bex London is Ideal For

The Londoner SW1X Bex London Enthusiast: A Portrait of the Explorer Archetype

The Essence of the Explorer

The one who chooses Londoner SW1X Bex London as their signature scent is not merely drawn to fragrance—they are drawn to the essence of discovery. This perfume, with its blend of bergamot, black pepper, and smoky woods, evokes the spirit of urban sophistication laced with restless curiosity. The wearer is, at their core, an Explorer—Jung’s archetype of the wanderer, the seeker, the one who refuses to be confined by the mundane.

They are not content with the well-trodden path. Life, to them, is an unfolding map, and each day presents a new coordinate to chase. Their philosophy is simple yet profound: To stand still is to stagnate. They thrive on novelty, intellectual stimulation, and the thrill of the unfamiliar. Whether through travel, art, or conversation, they are forever in motion, driven by an insatiable hunger for experience.

Aesthetic and Style: The Urban Nomad

Their taste is an elegant paradox—refined yet unconventional. They favor tailored coats with unexpected textures, vintage watches paired with modern minimalism, and interiors that blend old-world charm with contemporary edge. Their home is not a static sanctuary but a curated gallery of collected moments: a Moroccan rug here, a Japanese tea set there, a bookshelf heavy with philosophy and travelogues.

They wear Bex London because it mirrors their duality—sophisticated but never predictable, warm yet enigmatic. The fragrance’s peppery opening speaks to their sharp wit, while its smoky dry-down hints at a depth they rarely reveal outright. They dress not for trends but for the narrative—each piece a fragment of a story still being written.

Philosophy and Values: The Seeker’s Creed

Freedom is their highest ideal, but not in the reckless sense. Their freedom is deliberate, a conscious rejection of societal scripts. They disdain blind conformity, yet they are not anarchists—they simply believe in crafting their own rules. Their moral compass is guided by curiosity, authenticity, and the pursuit of meaning.

They value intelligence but despise pretension. They adore passion but mistrust dogma. Their conversations are a dance of ideas, always probing, always questioning. They are drawn to those who challenge them, who force them to reconsider, to evolve. Yet beneath their intellectual bravado lies a quiet vulnerability—a fear that one day, they might run out of new worlds to conquer.

Relationships: The Intimate Wanderer

Their relationships are intense but transient, not out of cruelty but necessity. They love deeply but fleetingly, for commitment feels like an anchor. They are drawn to kindred spirits—fellow explorers, artists, thinkers—but struggle with the mundane demands of long-term bonds. Their partners often find them exhilarating yet elusive, like trying to hold smoke.

Yet when they do choose to stay, it is with a fierce loyalty. They may wander, but they always return—if only for a moment. Their friendships are built on shared adventures, late-night debates, and the unspoken understanding that they will never fully belong to anyone.

The Shadow: The Restless Ghost

But the Explorer is not without their demons. Their greatest strength—their relentless pursuit of the new—can become their prison. When boredom strikes, they flee rather than endure, mistaking stagnation for stillness. They may leave lovers, jobs, or cities at the first sign of routine, never realizing that depth often requires staying.

Their shadow is the Wanderer Who Never Arrives—always moving, never rooted. They fear that if they stop, they will disappear. In their quest for endless horizons, they risk becoming a ghost in their own life, haunted by the question: What am I running from?

The Balanced Path

The true maturity of the Explorer lies in learning that discovery need not always be outward. The deepest journeys are inward. When they embrace this, they become not just seekers but sages—those who understand that the greatest adventure is the self.

And so they continue, bottle of Bex London in hand, a scent that whispers of both departure and return. For now, they walk the edge between wanderlust and wisdom, knowing that one day, they may choose to stay—or perhaps, they never will. And that, too, is a kind of freedom.

Pros

  • Exceptional longevity that lasts throughout the day
  • Complex evolution offers a rewarding sensory journey
  • Versatile enough for various occasions and seasons
  • Unique composition stands out from mainstream fragrances
  • High-quality ingredients ensure a premium experience

Cons

  • May be too intense for casual everyday wear
  • Higher price point reflects premium positioning
  • Bold projection might be overwhelming in close quarters
  • Certain notes may polarize some noses
  • Not ideal for those who prefer subtle, skin-close scents

Fictional Characters Who Would Wear This

👔

Harvey Specter

from "Suits"

Confident, polished, and always in control – this scent matches his sophisticated persona.

🕶️

James Bond

from "007 Series"

Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.

👑

Daenerys Targaryen

from "Game of Thrones"

Commands attention with a powerful presence that balances fiery intensity and regal grace.

🧠

Sherlock Holmes

from "Sherlock Holmes"

Appreciates complexity and nuance, with a distinctive signature that's easily recognized.

💼

Miranda Priestly

from "The Devil Wears Prada"

Exudes authority and refined taste, with an unapologetic boldness that demands respect.