Icon Alfred Dunhill
Fragrance Story
Icon by Alfred Dunhill is a Woody Aromatic fragrance for men. Icon was launched in 2015. The nose behind this fragrance is Carlos Benaïm. Top notes are Neroli, Bergamot, Black Pepper and Petitgrain; middle notes are Black Pepper, Lavender, Cardamom, Juniper Berries and Sage; base notes are Vetiver, Oakmoss, Iris, Leather and Agarwood (Oud).
Composition Profile
About the Perfumer
Painting That Reflects Icon Alfred Dunhill

The Demon Seated by Mikhail Vrubel, 1890
This evocative painting captures the complex, mysterious aura of the fragrance. The rich textures and contemplative mood mirror the fragrance's depth and striking presence, while the bold use of color reflects its distinctive character.
Classic Song That Matches Icon Alfred Dunhill

"Rhapsody in Blue" by George Gershwin, 1924
Like Icon Alfred Dunhill, Gershwin's masterpiece seamlessly blends contrasting elements into a harmonious whole. The composition's elegant transitions between dynamic and serene passages mirror the fragrance's evolution on skin. Just as this scent brings together traditional and modern elements, "Rhapsody in Blue" merges classical structure with jazz improvisation, creating something sophisticated yet accessible—an auditory parallel to this fragrance's olfactory journey.
Fragrance Notes
Icon Alfred Dunhill by Alfred Dunhill offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Icon Alfred Dunhill embodies the distinctive style of Alfred Dunhill while adding a unique chapter to their fragrance portfolio.
Character Profile
Icon Alfred Dunhill is Ideal For
The Iconic Individual: A Portrait of the Alfred Dunhill Enthusiast
To wear Icon by Alfred Dunhill is to embody a quiet assertion of mastery—a fragrance that speaks of refinement without ostentation, of confidence without arrogance. This is not the scent of a man who clamors for attention but one who commands it effortlessly, like a sovereign who need not raise his voice to be heard.
The Archetype: The Ruler
The dominant archetype here is The Ruler—a figure who values control, excellence, and legacy. This is not the tyrant who rules through fear, but the enlightened sovereign who governs through wisdom and competence. The Ruler archetype thrives on order, structure, and influence, shaping their world with deliberate precision.
Like the fragrance itself—a blend of spicy cardamom, smoky leather, and warm amber—this individual exudes authority tempered by sophistication. They are drawn to the timeless rather than the fleeting, to the enduring rather than the ephemeral.
Life and Philosophy: The Architect of Existence
Their life is a carefully composed symphony, each movement orchestrated with intention. They are drawn to careers where strategy and leadership are paramount—finance, law, entrepreneurship, or perhaps the upper echelons of creative industries where vision must be executed with discipline.
Philosophically, they believe in meritocracy. The world, to them, is a place where excellence should be rewarded, where chaos is tamed by reason, and where tradition and innovation must coexist in balance. They admire stoicism but are not devoid of passion—rather, their passion is channeled into purpose.
Style and Tastes: The Aesthetics of Mastery
Their wardrobe is a study in understated elegance: tailored suits in muted tones, cashmere sweaters that whisper rather than shout, leather accessories worn with the patina of time. They prefer craftsmanship over trends, investing in pieces that endure—much like their fragrance, which lingers as a statement rather than an assault.
In art and culture, they gravitate toward the classics—literature with weight, music with structure, architecture with permanence. A well-aged Scotch is their drink of choice, not for the intoxication but for the experience of savoring something refined.
Relationships: The Loyal Patron
They do not collect friends; they cultivate relationships of mutual respect. Their inner circle is small but fiercely loyal, composed of individuals who share their values of integrity and excellence. Romantic partners are chosen with the same discernment—someone who understands the balance between independence and devotion.
Yet, they are not without warmth. Beneath the composed exterior lies a dry wit, a sharp mind that enjoys the occasional playful debate. They are the kind of person who remembers birthdays with meaningful gifts, not out of obligation but because they believe in honoring those who matter.
The Shadow: The Tyrant in Waiting
Every archetype has its dark counterpart, and for The Ruler, it is The Tyrant. When unbalanced, their need for control can slip into rigidity, their high standards into intolerance. They may dismiss those who do not meet their expectations, mistaking flexibility for weakness.
There is also the risk of isolation—a life so meticulously ordered that spontaneity becomes a stranger. The very discipline that elevates them can, at times, become a cage. The challenge is to temper authority with humility, to remember that mastery is not just about ruling but also about serving.
Conclusion: The Fragrance of Mastery
To choose Icon is to choose an identity—one of quiet dominance, of elegance with an edge. This individual does not seek to dominate the room but to define it, leaving an impression that lingers long after they depart.
They are, in essence, a modern aristocrat—not of birthright, but of character. Their life is a testament to the belief that true power is not in loud proclamations but in the silent certainty of one’s own worth. And like the fragrance they wear, they are unforgettable not because they demand to be remembered, but because they simply cannot be forgotten.
Pros
- Exceptional longevity that lasts throughout the day
- Complex evolution offers a rewarding sensory journey
- Versatile enough for various occasions and seasons
- Unique composition stands out from mainstream fragrances
- High-quality ingredients ensure a premium experience
Cons
- May be too intense for casual everyday wear
- Higher price point reflects premium positioning
- Bold projection might be overwhelming in close quarters
- Certain notes may polarize some noses
- Not ideal for those who prefer subtle, skin-close scents
Fictional Characters Who Would Wear This
Harvey Specter
from "Suits"
Confident, polished, and always in control – this scent matches his sophisticated persona.
James Bond
from "007 Series"
Elegant yet dangerous, with a complex character that unfolds over time, just like the fragrance.
Daenerys Targaryen
from "Game of Thrones"
Commands attention with a powerful presence that balances fiery intensity and regal grace.
Sherlock Holmes
from "Sherlock Holmes"
Appreciates complexity and nuance, with a distinctive signature that's easily recognized.
Miranda Priestly
from "The Devil Wears Prada"
Exudes authority and refined taste, with an unapologetic boldness that demands respect.